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ProductJun 12, 20266 min read

Introducing AI visibility — see how assistants describe your brand

By Nicholas Carlton

For decades, the question communications teams asked was simple: what did the press write about us? Today there's a second audience that answers questions about your brand millions of times a day, and it isn't human. When someone asks an AI assistant whether your product is any good, the answer it gives is now part of your reputation.

The new front page

AI assistants are becoming the default way people research companies, products and people. Unlike a search results page, the assistant doesn't show you ten links — it gives one synthesized answer. That answer is shaped by everything written about you, weighted in ways you can't see and updated in ways you can't predict.

If you don't know what the machines are saying about you, you don't know your reputation anymore.

What we're shipping

AI visibility tracks how the six leading models describe your brand across the prompts that matter to you. We monitor sentiment, accuracy and share of voice against competitors, and we alert you the moment an answer shifts — so you can correct the record before it hardens into consensus.

It's available in early access today. If you care about how you show up in the AI era, we'd love to show you what's already being said.

First to know. First to move.

Your first topic takes two minutes. The mentions start landing right away.