About Grapevine

We help teams hear
what the world is saying.

Grapevine started with a simple frustration: the conversation about your brand is scattered across news, social, podcasts, broadcast — and now AI assistants — and no tool could pull it into one clear signal. So we built one.

5,500+
Comms & growth teams
180K+
Sources monitored
40+
Countries covered
6
AI models tracked

Our story

From noise
to signal.

Legacy media monitoring was built for a slower world — daily clip reports, endless feeds, and dashboards that told you what happened but never what mattered. Meanwhile, reputations are now made and unmade in hours, and increasingly shaped by how AI assistants describe you.

We think monitoring should feel less like drinking from a firehose and more like a trusted colleague tapping you on the shoulder: here's the one story you need to know, and here's why.

That's the product we're building — fast, intelligent, and genuinely useful for the people whose job is to listen.

What we value

The principles behind the product.

Listening first

Everything starts with the conversation. We obsess over surfacing what matters, not just what's loud.

Speed is a feature

A story you hear about tomorrow is a story you missed. We optimise for the moment it breaks.

Signal over noise

We'd rather show you ten things that matter than ten thousand that don't.

Earned trust

We handle your reputation. We treat your data with the care that responsibility demands.

The team

The people building Grapevine.

A small, senior team obsessed with comms, media and machine learning — and the craft of turning chaos into clarity.

Nicholas Carlton
Nicholas Carlton
Founder & CEO

Building the listening layer for the AI era.

Always listening

Come build the grapevine.

Whether you want to listen closer or help us build the tool that does — we'd love to have you.