What communications teams get wrong about the AI era
By Nicholas Carlton
The instinct of every comms team is to move faster. Faster alerts, faster responses, faster reports. Speed still matters — but it's no longer the edge. The edge is understanding the whole conversation at once.
Channels don't exist in isolation
A story rarely lives on one channel. It starts on social, gets picked up by a podcast, makes the news, and within days reshapes how AI assistants describe you. Teams that watch each channel separately miss the connective tissue — the way a narrative travels and compounds.
The conversation about your brand is one conversation. Tooling that splits it apart hides the most important signal.
The teams that win in the AI era are the ones that see it whole: news, social, podcasts, broadcast and AI in a single view, ranked by what matters. That's not a faster firehose — it's a different kind of listening.
First to know. First to move.
Your first topic takes two minutes. The mentions start landing right away.
Keep reading
Introducing AI visibility — see how assistants describe your brand
Reputations are increasingly shaped by how ChatGPT, Gemini and Claude answer questions about you. Today we're launching AI visibility tracking across the six models that matter most.
Read articleFrom firehose to signal: how we rank what actually matters
Most monitoring tools measure volume. We built a narrative score that weighs reach, sentiment and momentum so the one story you need surfaces first.
Read articleBroadcast is back: real-time TV and radio monitoring
Podcasts and broadcast were the blind spot in modern comms. Here's how we transcribe and index the airwaves the moment your brand is mentioned.
Read article